Social Media Ease for Accounting Firm Associates

"Did you know that for an average family, 10% of their budget goes to food? I'm sure you spend lots more on your mortgage or taxes, but at least you can partly control your food expense. Imagine what it would do for your budget if you could cut your food bills by 2% to 3% by shopping in different stores or buying un-packaged foods. This savings can then be reallocated for other purposes".
What's that got to do with Social Media? Absolutely nothing. But it's an example of a simple tip that some accountants would not have thought about sharing with clients or prospective clients on Twitter, or Facebook.
Imagine if you were able to capture your target audience's attention with simple useful pieces of information and tips like this. It's fun, useful and practical advice for everyone. Now marry tips like this with your social media presence. If your Accounting Firm has a Facebook page, imagine the "likes" that you will be able to generate daily by providing your clients and followers with valuable and useful tips that show that you are a fun, friendly and approachable Accounting Firm Partner.
How many simple tips like this can you think of? Come on get your creativity going. Put together a list of things that you can use in posts to help your clients and followers. Is it a tip about budgeting, cutting costs, saving for retirement or maybe about filing taxes? Whatever it is you will always come out on top when you provide valuable information for your followers/readers.
Social marketing veers away from the traditional schools of marketing where everything is all about "sell, sell and sell." Social networking shuns hard sells. Some platforms like Facebook and Twitter gives their users the option to vote or mark posts as "SPAM." Too many "SPAM" marks on your Accounting Firm's Social Media profile can actually have your account banned. By providing quality content you will not only please your followers but you will avoid the "hammer" of having your account shut down.
So think about it.... Social Media plus valuable tips and information = more attention. More attention = more leads. And who doesn't want more leads? These potential clients might be people who your firm will eventually serve. All because you said something fun, practical and useful to your social media network.
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